Having a strong marketing strategy is crucial for gaining new customers, improving your brand’s exposure, and having a strong online presence. Nowadays, marketing consists of many different categories — emails, social media, public relations, videos, and other content. There are many digital marketing trends that evolve over the years. However, some timeless principles can help...
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In corporate culture, a VPN at work defends internal resources and time-tested recipes for success. Besides sculpting safe ecosystems for office and remote work, a VPN is the lifeline for people fearing companies’ intrusive practices. Therefore, let’s look at why people use a VPN at work and its benefits. Surveillance at work  Healthy employee monitoring...
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Image Source: Pexels Many businesses benefit from having bespoke apps built just for in-house use, and so this is likely something you’re considering for your own organization. There are lots of points to keep in mind during this process, so it’s best to start by understanding the basics. Stick around and we’ll outline the main...
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The post How to Create the Perfect App for Internal Company Use: 5 Key Considerations appeared first on AppInstitute.

Cybersecurity is constantly evolving in this digital age. Sadly, as innovations in security greatly improve, hackers are also becoming more sophisticated to keep up with the trends. If you want your company to maintain an edge against the competition and ensure the safety of critical business data, knowing the current trends in cybersecurity is important....
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As in pretty much every other area of production these days, environmentalists are paying closer and closer attention to the state of electronics – what materials are used in their composition, and how energy efficient they are in their usage. Memory usage is also an important consideration as it affects the overall energy efficiency of...
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The post What are Green Electronics? A Comprehensive Guide to Branding and Marketing appeared first on AppInstitute.

WordPress has been around for decades, and its enduring hold over the internet is not a fluke. It has something to offer all sorts of users, from people looking to set up personal sites, right up to businesses that want to build a popular online presence. If you’re thinking of launching a site with WordPress,...
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The live-streaming market has experienced remarkable growth in recent years, with a projected acceleration rate of 13.47% and an incremental growth of USD$29M. This can be attributed to technological advancements such as increased smartphone and TV usage. To stay competitive, many companies are enhancing user experience, and mobile applications are a valuable addition to this...
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Family-led enterprises are gaining momentum. They represent more than mere businesses—they embody a way of life and call for a distinct approach to achieve success. This contemporary trend in the workplace is marked by businesses operated by families, not corporations or individuals. They can function from any location, with a myriad of people working from...
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If you own a business or a side hustle, then you know that most of the magic happens online. And by magic, we’re not just talking about sales and revenue, we’re also talking about creating a brand presence, engaging with new customers, building a community, turning customers into loyal evangelists, and so on. All these...
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The post 5 Different Ways to Integrate the Power of Your Social Media Accounts With Your Website appeared first on AppInstitute.

Downtime refers to a time in which a machine or system isn’t available for use. In business, downtime translates to a lack of production. There are many causes of downtime, the common one being IT (Information Technology) issues, from cyberattacks to hardware and software failure. As a business owner, knowing the consequences of IT downtime...
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